AutoContent working with Perrys

Perrys commissioned The Auto Network to design, build and host a Car News section that would seamlessly integrate within perrys.co.uk. Since launch in Q2 2010, the content channel has gone from strength to strength with traffic volumes consistently exceeding expectations.

The commitment to unique, relevant content has been vital to its success. Auto Content has so far produced over 1,500 pieces spanning news articles, blog updates, buyer’s guides, car reviews and video overviews, with content published online and broadcast via Twitter and YouTube channels.

“We launched the content channel to enhance our online customer experience for visitors looking to research a car purchase and for those ready to buy," says Perrys Group Marketing Executive Louise Dunne.

“Investing in unique content has boosted our natural search ranking and we’re delighted with the increase in targeted traffic to Perrys.co.uk. The benefits of original content have been proven and we look forward to expanding its use within Perrys.co.uk and via social media."